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Crystal, the owner of Honeysuckle Farms, first discovered Brittle-Brittle, Inc.® on Faire.com. What caught her attention wasn’t just the buttery snap of honey-sweetened brittle—it was the story behind it. A family-owned confectioner handcrafting each batch, no preservatives, no shortcuts—just a legacy of small-batch candy making done right.
Now, Crystal reorders regularly. Her shelves never stay full for long.
We’ve all seen the rise of artisanal snacks. Consumers are moving away from mass-produced treats in favor of authentic, handcrafted alternatives. According to a 2024 specialty food trend report, 45% of shoppers prefer small-batch, artisan confections over factory-made sweets. Brittle-Brittle offers retailers a unique opportunity to meet that demand, with a product that delivers on taste, quality, and heritage.
Here’s what sets us apart:
Crafted with real honey (not butter)
No preservatives or artificial additives
Peanuts sourced from the southern states in the USA
Made in small batches for peak flavor and consistency
Shelf-stable for up to 12 months
From the glossy sheen to the satisfying crunch, every bite tells a story—one your customers will taste and come back for.
Whether you run a boutique market, gift store, farm shop, or specialty grocer, our wholesale program is designed to help you succeed. We make it simple to get started, scale up, and stand out.
Here’s how it works:
Our wholesale program begins at a $50 minimum (about three 36-oz tubs).
Many of our partners start small and scale quickly, thanks to our loyal customer base.
Want your own label? You got it.
We offer private labeling with lead times ranging from 8-10 weeks. This allows you to create unique offerings tailored to your customers or brand identity, without sacrificing quality or production reliability.
Net-60 terms available through Faire.com
Standard fulfillment time: 7–10 business days
Expedited options are available upon request
You'll get access to the Faire.com online wholesale portal with real-time tracking and automated updates. Need help building a re-order schedule or planning for peak holiday season? Your dedicated account manager is here to guide you.
Product placement can make or break your brittle sales. Our top-performing retailers use:
Endcaps or seasonal displays for high visibility
Point-of-sale counter racks to encourage impulse buys
Monthly flavor rotations to keep things fresh and exciting
Shelf signage with tasting notes and origin stories to create a personal connection
Here’s a secret: one taste is all it takes.
Retailers who offer bite-sized samples report up to 30% higher unit sales. Place a sample bowl near your display with a simple sign—“Family-Made Brittle, Crafted with Real Honey”—and watch engagement grow.
You can also use QR codes on signage to tell our story. One scan leads to a quick video about how our brittle is made—and why it's unlike anything else on the market. (Stephanie: I will create this and you can include in Wholesale orders)
Take Texas Food, a charming store in Texas. Owner Jason added Brittle-Brittle Gourmet Peanut Brittle and Almond Brittle to his store display. His first order sold out in less than a month. Sales in the dessert/snack category surged. The difference? Storytelling, quality, and a standout shelf presence. He tells us he is honored to carry Brittle-Brittle Gourmet Peanut Brittle in his store.
Jason’s customers kept coming back. He placed an order in the same month! Brittle-Brittle didn’t just fill a shelf—it became a centerpiece.
We’ve made it easy to explore our program through FAIRE.com, our official wholesale platform. There, you'll find:
Complete pricing breakdowns
Current flavors
Simple onboarding instructions and plenty of videos.
You can also reach out to our team directly if you’d like help building your first order or designing your own private label.
👉 Visit the Wholesale Page Now ›
Choosing Brittle-Brittle means more than sourcing another candy for your shelf. It means aligning your store with handcrafted quality, clean-label ingredients, and a rich, family-driven story that shoppers connect with.
From honey-sweetened crunch to small-batch heritage, every pack you stock becomes part of a bigger narrative—one that builds loyalty, drives sales, and sweetens every season.
💡 Want to see pricing, ordering terms, and how to get started on FAIRE.com?
Visit our wholesale page now ›